Indoors 624

Published on October 7th, 2009 | by Greg


Braun Series 7 Makes Shaving Simpler and Faster (But Expensive)

We hate shaving. It’s annoying, boring, and requires enough concentration that you can’t do anything else and need to be fairly awake. At least, with a normal razor blade it does. Like many men, our reviewers have gone back and forth between electric rotary, foil, and cartridge blade razors. Each offers advantages over the others, and none of them is perfect.

The Braun Series 7 790cc comes close though. First, we should warn you- it’s expensive. You’d have to shave a lot, and for a long time, with a regular bladed razor to make up the difference in price. And this one is fairly large and bulky- not too bad, really, but certainly bigger, heavier, and harder to travel with than a regular razor. We’ve taken a look at another electric razor before, and worried about the cost then, at half the price of today’s top-end model. Both offer LCD screens, in fact, which are fun if a bit unnecessary. Both even offer units with a “bath”, here called the “Clean and Renew” system, which automatically cleans, lubricates, dries, and charges the device- all at the same time. OK, not quite at the same time, but as needed and without you needing to think about it.

The 790cc shows it’s value here most clearly. Whereas other systems that we’ve tried have been painful- requiring careful insertion, checking blinking lights, worrying about battery life- the Braun Series 7 has done the best job of minimizing those hassles. The battery lasts 50 minutes, but we doubt you’ll need to use it nearly that long- it’s also faster to shave with than any other razor we’ve seen or tried. One caveat: it still doesn’t perform well with longer hair, like sideburns, and the long-hair trimmer is mediocre. But, for daily use, it gets a close shave, painlessly, and quickly- and that’s worth quite a bit. Every razor seems to brag about technology, perhaps because guys are easily seduced by such claims, but this razor at least lives up the spec sheet. The pulsonic technology is similar, but a bit better and less annoying, than those found in other razors, allowing a smooth and comfortable shave. It adjusts to 100-240v automatically, and we liked the two-year warranty as well.

The blades do seem to last quite a while when cleaned in the bath regularly, staying sharp and cutting easily. Doing so every day, though, means that you’ll likely run through a cleaning fluid cartridge each month, adding a fair bit to your overall cost (about $5-$8 per cartridge). Gadget geeks should love this, and for others it may be simply a question of time and comfort versus cost. Guys, you have to shave, and you don’t have to love it- but you might as well enjoy a fast and painless shave with the Series 7 790cc. Sticker shock at over $200, but worth the investment, and it gets better (as most razors do) after a week or two of adjustment.

About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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